Packaging Label
A label is a piece of material, such as paper, fabric, metal, or other substance, providing information about a product, item, or object. Labels usually have a temporary or permanent pressure-sensitive adhesive backing that makes it easy to attach them to the object for identification, organization, explanation, decoration, or instructional purposes. The front side of a label usually contains printed information such as the product's brand, name, size, weight, ingredients, instructions for use, and manufacturer details.
Labels can be found on various products, including food and drink packaging, clothing, electronics, and household items. They are an essential part of the packaging and branding process, providing customers with vital information about the products they purchase.
The structure of a label
A label comprises five components that interact collaboratively to create a finalized product. These components are:
1. Face Stock:
The face stock is the label's visible surface containing the printed or written information. It is the topmost layer of the brand and is typically constructed of paper or film. The face stock is available in various colors, textures, and finishes, including glossy, matte, or textured finishes. The choice of face stock depends on the label's intended use, such as product identification, branding, or promotional purposes.
Types of materials for packaging labels face stock
Packaging labels play a significant role in providing information about the product and its contents. Different types of materials are used to make these labels, depending on their intended use.
1. Paper face stock
Paper labels are commonly used to label products or for shipping address purposes. They are cost-effective, easy to print, and can be customized effortlessly. The two most commonly used materials for paper labels are SBS C1S and Kraft paper, which are highly adaptable to various printing, coating, and finishing processes, such as digital printing, offset printing, hot foil stamping, spot UV, soft touch coating, and various lamination. This makes paper labels aesthetically appealing. The lamination process can impart paper labels with slight water resistance. However, paper labels cannot be transparent and are not suitable for outdoor uses.
2. Film face stock
2.1 Vinyl labels
Vinyl labels are durable, weather-resistant, and can be clear, making them suitable for outdoor use. They can withstand harsh weather conditions and are resistant to fading. They are an excellent choice for products stored outdoors or shipped long distances.
2.2 Polyester labels
Polyester labels are resistant to chemicals, abrasion, and heat, making them ideal for industrial environments. They can withstand harsh conditions and can be used for long-term labeling requirements. They also conform and adhere easily to most materials, including metal, plastic, and glass. They are suitable for products that require high durability and abrasion resistance. Polyester labels can be clear, white, silver, and hologram.
2.3 Polypropylene labels (BOPP)
Polypropylene labels are flexible, tear-resistant, and often used to label items requiring frequent handling. They are ideal for products that undergo frequent transport or handling. They are resistant to moisture and are an excellent choice for refrigerated products.
Polypropylene labels are ideal for various retail packaging uses, such as hair care, cosmetics, or pharmaceutical products. They are also commonly used on test tubes that must be stored in less than favorable conditions, where the paper will fade and become wet and damaged. BOPP labels can be clear, white, silver, and hologram.
When selecting a label material, it is crucial to consider its intended use and the environment it will be exposed to. By considering these factors, you can ensure that the label will be effective and long-lasting, providing the necessary information about the product and its content
2. Ink:
The ink is used to print or write on the face stock. The ink must be compatible with the face stock and should be selected based on the label's intended use. Depending on the label's end-use, the ink may be water-resistant, colorfast, or durable.
3. Coating or Finishing Part:
The coating or finishing part is a layer applied to the face stock to enhance its appearance or provide additional protection. The coating may be glossy, matte, or textured, while the finish may be UV-resistant, scratch-resistant, or weather-resistant. The coating or finishing part choice depends on the label's intended use, such as indoor or outdoor use.
4. Liner or Base Stock:
The liner or base stock is the backing material that supports the face stock and protects the adhesive part until the label is applied. It is commonly constructed of paper or film and must be compatible with the adhesive and face stock. The label's intended use determines the choice of liner or base stock, such as labeling flat or curved surfaces.
5. Adhesive:
The adhesive part is the material that bonds the label to the product or item. The adhesive must be chosen based on the surface to which the title will be applied and the label's intended use, such as permanent, removable, or repositionable. Depending on the label's end-use, the adhesive can be water-resistant, heat-resistant, or solvent-resistant. The choice of adhesive will determine how well the brand adheres to the surface and how long it lasts.
Three types of adhesive are commonly used for packaging labels.
Product packaging labels play a critical role in identifying and promoting products. One crucial factor to consider when selecting a brand is the adhesive used. There are three commonly used adhesives for packaging labels: peelable or removable, semi-permanent or repositionable, and permanent.
1. Peelable or removable adhesive:
These stickers are designed to be easily removed from a surface. They are ideal for temporary labeling, such as promotional offers, sales, or discounts. Peelable labels can also be used for products that require identification but not permanent marking, such as rental equipment.
2. Semi-permanent or repositionable adhesive:
Semi-permanent stickers can be removed and repositioned. They are suitable for products that require multiple labels for a specific use or item. Semi-permanent brands are also helpful for products that require identification but not permanent marking.
3. Permanent adhesive:
Permanent adhesive firmly adheres to rough and moist surfaces, making it difficult to remove without damage. This type of adhesive is commonly used for tamper-evident purposes, such as on products that require safety warnings or must be sealed for security reasons. Permanent labels are also ideal for products that require permanent marking, such as serial numbers or date codes.
In summary, selecting the appropriate adhesive for packaging labels is crucial in ensuring that the brand remains intact and adheres to the product as intended.
Types of labels in packaging
Labels come in various forms and play a crucial role in packaging. They serve different purposes. Based on their function, packaging labels can be classified into three categories.
1. Product identification labels
These labels provide essential information about the product, such as the product name, ingredients, and nutritional information. These labels help consumers make informed decisions about the products they purchase. For example, if someone is allergic to a particular ingredient, they can quickly identify it on the label and avoid the product.
2. Warning labels
These labels alert consumers about potential hazards associated with the product. They may include warnings about choking hazards or allergens. These labels are essential to protect consumers from harm and ensure the product is used safely.
3. Marketing labels
These labels are designed to attract consumers to the product. They may include promotional messages, logos, and branding. Marketing labels are an effective way to differentiate a product from its competitors and increase sales.
Each type of label has a unique purpose and plays a critical role in ensuring that products are packaged and labeled correctly. By providing essential information, warning about potential hazards, and attracting consumers to the product, packaging labels help consumers make informed decisions about the products they purchase.
Usages of custom stickers
Custom stickers are a highly versatile tool used in various industries and for multiple purposes. They offer endless possibilities and can serve as an efficient, cost-effective solution for various needs. Here are some of the most common and practical applications of custom stickers:
1. Product Labeling:
Custom stickers are an excellent way to label products with helpful information such as names, ingredients, usage instructions, and expiration dates. They are usually stickered on the folding cartons’ surface. This is particularly useful in industries where consumers must make informed purchasing decisions, such as food and beverage, pharmaceuticals, and cosmetics. Custom stickers can also help differentiate between products with similar packaging or indicate special features such as organic or gluten-free.
2. Branding, Marketing, and Advertising:
Custom stickers are an effective tool for promoting a brand, increasing brand recognition, and reaching out to new customers. They can be used on merchandise, packaging, promotional materials, or vehicles to showcase a brand's logo, slogan, or message. Custom stickers can be an affordable and creative way to advertise a brand and leave a lasting impression on customers.
3. Shipping, Mailing Labels:
Custom stickers can be used with mailer boxes or shipping boxes as shipping or mailing labels to identify packages, indicate delivery instructions, or display return addresses. This can help streamline the shipping process, reduce errors, and improve the customer experience.
4. Tamper-evident:
Custom stickers can provide a layer of security to products by indicating if they have been opened or tampered with. This is particularly important in industries where product safety is essential, such as food and beverage packaging, medication, electronics, and other high-value products. Custom stickers can help prevent fraudulent activities and ensure the safety and integrity of products.
5. Campaigns:
Custom stickers can be used to support a cause, a political candidate, or a specific event. They can be distributed to supporters or used for promotional purposes. Custom stickers can be a powerful tool to engage with the community and raise awareness about important issues, occurrences, or political campaigns.
6. Warning Labels:
Custom stickers can provide critical information about hazards and risks in specific equipment or work areas. They are essential in industries where workers are exposed to potential dangers, such as construction, manufacturing, or chemical processing. Custom stickers can help ensure the safety of workers and prevent accidents.
7. Anti-Counterfeiting:
Custom stickers can incorporate security features like holograms, micro-text, and tamper-evident materials to prevent counterfeiting. This is especially important for high-value products like electronics, luxury goods, and pharmaceuticals. Custom stickers can help protect products from counterfeiters and ensure their authenticity.
8. Educational and Training Tools:
Custom stickers are a popular tool for enhancing the learning experience in schools and other educational settings. They can identify different kitchen stations or equipment, indicate food containers' contents and expiration dates, or enhance the classroom learning experience. Custom stickers can be a fun and engaging way to learn and remember important information.
9. Personal Use:
Custom stickers can be used to decorate personal items like laptops, phones, notebooks, or water bottles. They can also be used to create custom gifts for friends and family. Custom stickers can be a fun and creative way to express individuality and personalize everyday items.
In conclusion, custom stickers are a versatile and practical tool used across various industries and for different purposes. Custom stickers offer endless possibilities, from product labeling to branding and advertising, tamper-evident solutions, anti-counterfeit measures, warning labels, educational agencies, and personal use. They can provide an affordable and effective solution for many needs.
