Soft Touch Coating
Soft Touch Coating can give packaging a luxurious, velvety finish, enhancing its overall appearance.
Why use it
- Smooth, matte finish
- Common with luxury products
- Typically applied inline which can make manufacturing costs lower than adding a secondary operation.
Why not use it
- Fingerprints show up easily when soft touch is applied on dark colors.
- Can dull colors (especially darker colors) and make images appear flatter.
- Scratches easily.
Overview
The soft touch coating is a premium surface treatment that imparts a plush, understated texture to packaging, elevating its aesthetic appeal. This finish has the power to elevate a product's perceived value and exude an air of exclusivity that aligns with luxury brand narratives. Its sophisticated appearance has rendered it a popular choice for high-end merchandise, including automotive and cosmetics packaging. To ensure optimal color retention, it is advisable to use high-gloss paper when applying this coating.
Not sure which material or option to choose?
No worries! We understand that it can be challenging to find the perfect custom packaging. That's why our dedicated team of packaging experts is here to support you.
- Expert advice on choosing the best material and structure for your unique needs.
- Professional guidance from engineers and designers on how to build the optimal packaging experience.
- Full-cycle project management and proactive updates regarding any issues that may arise.