Display Box
A display box is essential in various settings, including retail stores, museums, and restaurants. It is a container that is specifically designed to showcase or exhibit items in a visually appealing way. Display boxes can be made from different materials, such as glass, plastic, metal, paperboard, and corrugated cardboard. However, this article will focus on paperboard, kraft, and corrugated display boxes, which are famous for their many benefits.
Types of cardboard display box
Cardboard display boxes come in different types: floor displays, counter top displays, peg hook displays, and dump bin displays, each designed to serve different purposes.
1. Floor displays - These free-standing displays showcase products in a retail store. They can come as single or double-sided displays and are commonly used to promote new products, bestsellers, or clearance items. Floor displays are often positioned near the entrance or in high-traffic areas of a store to attract customers to the displayed products.
Advantages of Using Paperboard or Cardboard Display Boxes
Paper and corrugated display boxes offer many benefits to businesses. Here are some key advantages in detail:
1. Customizable to Fit Any Situation:
These boxes can be customized to meet specific business needs. They come in various sizes and shapes, making them versatile and flexible to fit any product or space. They can be designed to accommodate a variety of products and can be printed with branding and marketing messages.
2. Strong, Sturdy, Lightweight, Portable, and Easy to Set Up:
Corrugated material provides superior strength and durability to other materials, such as plastic. It is also lightweight, portable, and easy to set up, making it ideal for shipping and storing products. Its strong and sturdy construction helps to protect products from damage during transit, ensuring that they arrive in good condition.
3. Cost-Effective Way to Increase Brand Visibility Through Displays:
These boxes are a cost-effective way to increase brand visibility through displays. They can be produced in large quantities at a low cost, making them a practical packaging solution for businesses. They can be printed with branding and marketing messages, making them an excellent choice for promoting products and services.
4. Helps to Create a Consistent Retail Experience:
Using the same packaging design throughout the retail space can create a cohesive and unified look and feel. This can help to reinforce brand identity and create a more enjoyable shopping experience for customers.
5. Multi-Usages in One Box:
Cardboard counter display boxes can be designed to play dual roles, both as secondary packaging for carrying multiple products and as counter display boxes through easy folding. This makes them highly versatile and practical for businesses that want to save on packaging costs without compromising quality.
6. High Flexibility and Fully Customizable:
These boxes are highly flexible and can be fully customized to meet specific business needs. These boxes are highly flexible and can be fully customized to meet specific business needs. Size, finish, coating, and embellishments, such as gold foil, embossing, etc., can be added to the design. For instance, a business can choose a glossy or matte finish, depending on the product they want to showcase. Companies can print branding and marketing messages on them, making them an excellent choice for promoting products and services.
7. Eco-Friendly and Recyclable:
Paper and corrugated display boxes are environmentally friendly and easily recycled, making them a sustainable choice for businesses. They are made from renewable resources and require less energy than plastic or other materials.
8. Fast Production to Meet Your Urgent Promotion Campaign Needs
These boxes can be produced quickly, making them ideal for businesses with urgent promotional campaign needs. With their customizable design and fast production times, companies can quickly create eye-catching displays that help them stand out.
9. Aesthetically Appealing:
These boxes are visually appealing and enhance a product display's look and feel. They come in various colors, shapes, and sizes, making it easy for businesses to create packaging that complements their products. When products are presented in attractive packaging, they can help to attract customers and increase sales.
How can a display be made to draw the attention of customers?
If you want to create a compelling cardboard display, here are some detailed tips to consider:
1. Safety:
Safety should be a top priority when designing your display. Ensure it's stable, sturdy, and won't pose a risk to anyone interacting with it.
2. Location:
Choose a strategic location where customers can easily see the display. It should have enough space for customers to interact with the displayed products. A high-traffic area like the entrance or checkout area is a good choice.
3. Eye-Catching Colors and Images:
Use bright, bold colors to catch customers' attention. Consider the images you use carefully and ensure they are relevant and appealing to the target audience. Use high-quality graphics that are visually appealing and create a sense of interest in your products.
4. Realistic Representation:
Make sure the display is realistic and gives customers a clear idea of what the product is about. The show should be designed to highlight the product's unique features and benefits.
5. Combine Modern Techniques:
Use modern techniques to create a unique display. For example, you can use augmented reality to bring the product to life and create an interactive customer experience.
6. Lighting:
Use lighting to highlight your display and make it stand out. Consider using different lighting techniques, such as spotlights or backlighting, to create a dramatic effect.
7. Innovative Motion Scenes:
Incorporate innovative motion scenes to attract customers' attention. For example, a moving display can create an interactive experience and draw customers in.
8. Creative Shape:
Get creative with the shape of your display. Use unique and exciting forms to create a memorable customer experience and make your presentation stand out.
9. Make a Statement:
Use your display to describe your business values. It should reflect your brand and create a sense of connection with customers. Consider using slogans or taglines that resonate with your target audience and reflect your brand values.
By following these tips, you can create an attractive and practical cardboard display that will help you showcase your products and attract more customers.
Pitfalls you should avoid when creating custom cardboard displays
Custom cardboard displays are a great way to showcase your products and attract customers. However, there are several pitfalls that you should avoid to ensure that your display is effective and successful. Here are some detailed guidelines that can help you create a display that will make your products stand out from the competition:
1. Don't compromise quality for cost. While it is essential to keep the cost of your display within budget, it is equally necessary to ensure that you don't compromise on the quality. Cheap displays with poor construction could harm your brand reputation and turn off potential customers. It could also pose a hidden danger to the safety of customers. Poor construction may lead to the collapse of the display during interactions with customers, which is unsafe and unprofessional.
2. Keep it simple. To create an effective display, it is crucial to keep it simple and easy to assemble. Avoid creating complex collections that may discourage retailers from using them.
3. Stay focused on your product. While it's tempting to overload your display with too many images, colors, or messages, it's important to remember that the display box's primary purpose is to showcase your product, branding, and value. Avoid overloading your display with too many elements that distract customers' attention from your products.
4. Don't place unrelated products together. When designing your display, it's essential to consider the placement of your products. Ensure you don't place unrelated products together, as this can confuse customers and make it difficult for them to find what they seek.
5. Strike a balance. Regarding the number of products you display, finding a balance is essential. Avoid displaying too many or too few products, as this can affect the overall impact of your display. Ensure your exhibition showcases your best products and highlights their unique features and benefits.
