How Custom Packaging Can Make Your Business Stand Out

Your packaging has seven seconds to grab the attention of the consumer. When placed next to competitors who have opted for plain boxes, your eye-catching unique packaging will stand out. Which product do you believe will be the most noticeable? Making your packaging stand out from the competition could be the key to your company's success. Take Tiffany & Co. as an example; anyone can see that the little blue box within is a Tiffany & Co.

This company has put a lot of effort into making their packaging instantly recognizable, and as a result, it has become a valuable part of their brand. Customers in today's highly digital environment are more inclined than ever to post pictures of attractive packaging on social media. With personalized packaging that is easy to post on social media, you can boost your brand's visibility and consumer loyalty.

Did you know that if a customer receives a special or branded delivery, 40 percent of them would take a picture of it to share on social media? This kind of exposure may be a huge stepping stone for a small business in terms of attracting new clients. In addition, half of customers who receive a product in "gift-like" or branded packaging are more likely to recommend it to others. In this scenario, bespoke packaging might help your marketing efforts by making customers more enthusiastic about opening and talking about their orders.

These numbers underline the power of unique packaging and its potential to boost brand recognition. Improving the unboxing experience can increase brand awareness because satisfied customers will likely talk about their positive encounters.

Can you put a face to your company? There needs to be something unique about your company that customers can recognize and relate to, something that fits into the narrative you're trying to tell. You can add to the tone (or character) of your company by, say, writing promotional content in a certain style. You can set yourself apart from the competition with the help of custom packaging by using it to express your company's narrative in a unique way.

Injecting your company's character into the packaging that customers interact with is as simple as adding labels, stickers, box designs/mailers, branded notes, and the company's colors. Make sure the packaging reflects the joy and vitality of your company. In contrast to competitors that don't put in the time and energy to tell their brand's narrative through their packaging, your company will stand out in a positive way.

Investing in recyclable or reusable materials is a viable option when working with custom packaging. Sustainable packaging is a great method for startups to protect the environment and stand out in the market.

Consumers are more concerned than ever about environmental impact, according to recent research. Recent surveys have found that the majority of consumers (74%) are open to spending more on products with sustainable packaging.

Almost a quarter of respondents said they would pay an extra 10% or more for eco-friendly packaging. Which can be a great boon to a startup's bottom line.